Can you explain how PR helps your launches? Does PR efforts work as planned?
Gorgias Chief Marketing Officer • 6y
The heyday of product launch PR is behind us. Ah, the good ol’ days. ;)These days you need truly innovative product stories and/or proven business impact to get solid cov...
2228 Views
Personio Chief Marketing Officer | Formerly Microsoft, Autodesk, Dropbox • 6y
PR can be a major component of a launch plan & your marketing mix. At Dropbox, our PR teams engage with the major media outlets that cover Dropbox, like Fast Company,...
1167 Views
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Freed Director of Product Marketing | Formerly Quizlet, Udemy, San Francisco Ballet • 5y
I think it really depends on the scope and scale of launch and your launch cadence. It’s important to strategize with company leaders and your head of PR to agree on an i...
815 Views
Clari VP, Brand, Content and Product Marketing • 4y
It all starts with a unique point of view. So you need to have a strong messaging for every persona - across decision makers, business users, technical users, ecosystem, ...
324 Views
Related Questions
For GTM launches that are dependent on sales pitching too partners, Are PMMs supposed to project manage each GTM launch as a campaign in itself or should our responsibility stop once we finish sales enablement for sales to start pitching and tracking commercial execution ??How do you plan a launch that is going to roll over to 6 months to a year? What kind of launches are these?How do you tier launches not just for products, but features, modules, enhancements? Do you tier your launch stages based in cost?How early is too early to get involved in a product launch?How do you tier your launches, and what KPI's do you assign to each tier?