Can you explain how PR helps your launches? Does PR efforts work as planned?

4 answers

All related (51)

Director of Product Marketing at Quizlet | Formerly Udemy • January 14

I think it really depends on the scope and scale of launch and your launch cadence. It’s important to strategize with company leaders and your head of PR to agree on an ideal product launch cadence in

20 Saves

Emily Ritter

VP of Marketing at Mode Analytics • August 6

The heyday of product launch PR is behind us. Ah, the good ol’ days. ;)These days you need truly innovative product stories and/or proven business impact to get solid coverage. Customer or human inter

76 Saves

Julien Sauvage

VP, Corporate and Product Marketing at Clari • September 7

It all starts with a unique point of view. So you need to have a strong messaging for every persona - across decision makers, business users, technical users, ecosystem, partners. And that messaging a

4 Saves

Naman Khan

Chief Marketing Officer at Blend • March 17

PR can be a major component of a launch plan & your marketing mix. At Dropbox, our PR teams engage with the major media outlets that cover Dropbox, like Fast Company, Wired, Fortune etc to help th

56 Saves

How do you refine your messaging and get the latest one adopted even after launch?

How does a product launch differ depending on the size of the company?

How do you think about the scope or deliverables for various launches?

What stage in the product lifecycle is best for a product launch? What effort would you put into launching a product that is still very much an MVP?

What is the role of Product Marketing compared to other parts of the business in driving product adoption?