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What is the top tactical tip you recommend to a product marketer to be successful?

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3 Answers
Product Marketing Skills
  1. Morgan (Molnar) Lehmann
    Morgan (Molnar) Lehmann

    SurveyMonkey Senior Director, Head of Corporate Marketing | Formerly SurveyMonkey, Nielsen • 2y

    My top tip for being successful in Product Marketing is getting close to the customer. Ways to get close to the customer: Do your own customer interviews Get your hands on as much customer research as possible (product research, user research, win/loss, NPS surveys, brand health research, segmentation, etc.) Shadow customer-facing teams like Sales, Success, and Support Get access to tools like Gong for analytics on customer conversations Attend events & conferences, and simply talk to people ...Read More

    1,379 Views
  2. Florian Delval
    Florian Delval

    ActionIQ Director, Technical Product Marketing Manager | Formerly Adobe • 2y

    7 tips to go back to when looking to be successful: Learn what success means. Success for product marketing could mean different things in different companies, but also at different times within the same company! Make sure that for every initiative, you are clear on what success means. In most cases you should look for a quantifiable success metric to achieve the next point. Measure. Knowing what success means, you can define a plan, execute and measure your result(s). This can be a continuous c ...Read More

    201 Views
  3. 🟧 Hugo H. Macedo 🟧
    🟧 Hugo H. Macedo 🟧

    Advisor & Investor | Product Marketing Expert | B2B | Formerly Pandadoc,Unbabel, McKinsey • 2y

    Focus, focus, focus. PMM can be drawn to far too many projects and areas. That is too many meetings and stakeholders to manage. If it spreads too thin, it will be hard to deliver meaningful impact. How do you choose? Consider 2 variables - you can build a list and classify each with this: Business priority - how much is aligned with the current business priority (right now, this Q) Business partner - how good and effective is your partnership with the relevant team (CS, Sales, Marketing, Product ...Read More

    284 Views

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