As a product marketer, how do you build trustworthy relationships with Sales leadership and Sales?
4 Answers
Airtable Senior Director, Product Marketing • 4y
Love this question. I believe that a major difference between successful PMMs and those who struggle is their relationship with the Sales org. Here are some ideas that c...
1953 Views
Anthropic Product Marketing Leader • 3y
I find that trustworthy relationships with Sales leadership and Sales teams require a few key ingredients: The Sales team believe that you will be honest The Sales team ...
417 Views
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Sanity.io Director of Product Marketing | Formerly Twilio, SendGrid • 3y
I'd say the foundation lies in communication and meeting commitments. Despite the best intentions, you'll risk eroding trust if you're not on the same page with your team...
363 Views
Chewy Senior Director, Head of Global Marketing • 3y
For B2B organizations, PMMs need to prioritize two types of relationships, clients, and customers. Clients are the stakeholders that will use benefit from the work PMMs d...
323 Views
Related Questions
What are the most important relationships to get right as a Product Marketing Manager?How do you build trust with other teams?How do you foster strong relationships with product and other marketing teams at the department level?What’s your playbook for building trust and credibility with new stakeholders in your first 90 days on a new product or segment?How do you partner with Sales leadership to land new messaging, drive adoption, and close the feedback loop from the field?Do you have any success/failure story to share around how you managed to influence a difficult stakeholder? Lessons learned?