As a product marketer, how do you build trustworthy relationships with Sales leadership and Sales?
4 Answers
Airtable Senior Director, Product Marketing • 4y
Love this question. I believe that a major difference between successful PMMs and those who struggle is their relationship with the Sales org. Here are some ideas that c...
1961 Views
Anthropic Product Marketing Leader • 3y
I find that trustworthy relationships with Sales leadership and Sales teams require a few key ingredients: The Sales team believe that you will be honest The Sales team ...
420 Views
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Sanity.io Director of Product Marketing | Formerly Twilio, SendGrid • 3y
I'd say the foundation lies in communication and meeting commitments. Despite the best intentions, you'll risk eroding trust if you're not on the same page with your team...
365 Views
Chewy Senior Director, Head of Global Marketing • 3y
For B2B organizations, PMMs need to prioritize two types of relationships, clients, and customers. Clients are the stakeholders that will use benefit from the work PMMs d...
327 Views
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How do you build trust with other teams?What are the most important relationships to get right as a Product Marketing Manager?Do you have any success/failure story to share around how you managed to influence a difficult stakeholder? Lessons learned?How do you foster strong relationships with product and other marketing teams at the department level?What are some ways product marketing can prove their value to product management?How do you partner with Sales leadership to land new messaging, drive adoption, and close the feedback loop from the field?