Jasmine Jaume

It depends a little on what the situation is with PMM in the company you join (i.e. size and maturity, what the team is currently doing, what your role is going to be,...Read More

We've changed our structure several times over the years as the business has grown and priorities have shifted, but because PMM at Intercom works very closely with pro...Read More

In general, PMM roles at Intercom are more of the 'full stack' variety - i.e we cover the whole journey from feeding into the roadmap to launch, including competitive ...Read More

I think the first step is to understand your buyers and market, so you can define who you're targeting and how you want to position your product. So as you say, compet...Read More

In general, PMM roles at Intercom are more of the 'full stack' variety - i.e we cover the whole journey from feeding into the roadmap to launch, including competitive ...Read More

I don't have a set framework as such, but this is the approach I'd take: Meet with stakeholders across the business to understand what's working, where the gaps are th...Read More

In the past we've used things like Google Sheets/docs, but for the past 18 months or so we've started using Coda and it's been a game changer. We do all our launch pla...Read More

I believe that the ability to build relationships with stakeholders and influence others is key to being a successful PMM. As you've noted in your question, due to the...Read More

This is actually something we're working to improve at the moment, as the process at Intercom hasn't been that standardised in the past. Historically at Intercom, beta...Read More

My experience was actually the other way round - I went from a company where I was the first PMM and helped establish the PMM team, to a company where there was alread...Read More