It depends a little on what the situation is with PMM in the company you join
(i.e. size and maturity, what the team is currently doing, what your role is
going to be,...Read More
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Director, Product Marketing at Intercom • October 26
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Director, Product Marketing at Intercom • October 26
We've changed our structure several times over the years as the business has
grown and priorities have shifted, but because PMM at Intercom works very
closely with pro...Read More
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Director, Product Marketing at Intercom • November 10
In general, PMM roles at Intercom are more of the 'full stack' variety - i.e we
cover the whole journey from feeding into the roadmap to launch, including
competitive ...Read More
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Director, Product Marketing at Intercom • November 10
I think the first step is to understand your buyers and market, so you can
define who you're targeting and how you want to position your product. So as you
say, compet...Read More
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Director, Product Marketing at Intercom • November 10
In general, PMM roles at Intercom are more of the 'full stack' variety - i.e we
cover the whole journey from feeding into the roadmap to launch, including
competitive ...Read More
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Director, Product Marketing at Intercom • October 26
I don't have a set framework as such, but this is the approach I'd take: Meet
with stakeholders across the business to understand what's working, where the
gaps are th...Read More
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Director, Product Marketing at Intercom • November 10
In the past we've used things like Google Sheets/docs, but for the past 18
months or so we've started using Coda and it's been a game changer. We do all
our launch pla...Read More
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Director, Product Marketing at Intercom • November 10
I believe that the ability to build relationships with stakeholders and
influence others is key to being a successful PMM. As you've noted in your
question, due to the...Read More
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Director, Product Marketing at Intercom • November 10
This is actually something we're working to improve at the moment, as the
process at Intercom hasn't been that standardised in the past. Historically at
Intercom, beta...Read More
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Director, Product Marketing at Intercom • October 26
My experience was actually the other way round - I went from a company where I
was the first PMM and helped establish the PMM team, to a company where there
was alread...Read More
Credentials & Highlights
Director, Product Marketing at Intercom
Top Product Marketing Mentor List
Product Marketing AMA Contributor
Lives In San Francisco, California
Knows About Developer Product Marketing, Category Creation, Partner Product
Marketing, Product Ma...more