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Jasmine Jaume

Jasmine Jaume

Director, Product Marketing, Intercom

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Jasmine Jaume
Jasmine Jaume
Intercom Director, Product MarketingOctober 26
It depends a little on what the situation is with PMM in the company you join (i.e. size and maturity, what the team is currently doing, what your role is going to be, whether you're an IC or a manager), but here's some things to think about: 30 days - this first month is all about getting the l......Read More
9357 Views
Jasmine Jaume
Jasmine Jaume
Intercom Director, Product MarketingOctober 26
We've changed our structure several times over the years as the business has grown and priorities have shifted, but because PMM at Intercom works very closely with product we have always largely mapped PMMs to specific solutions or product areas. Our current team structure roughly mirrors that o......Read More
6590 Views
Jasmine Jaume
Jasmine Jaume
Intercom Director, Product MarketingOctober 26
I don't have a set framework as such, but this is the approach I'd take: * Meet with stakeholders across the business to understand what's working, where the gaps are that PMM might be able to fill, and ask what they think is the highest priority. Ask lots of questions to understand what ......Read More
1694 Views
Jasmine Jaume
Jasmine Jaume
Intercom Director, Product MarketingNovember 10
In general, PMM roles at Intercom are more of the 'full stack' variety - i.e we cover the whole journey from feeding into the roadmap to launch, including competitive research, buyer/persona/market research, GTM strategy, positioning and messaging, enablement, launch planning etc. Our team sits ......Read More
1690 Views
Jasmine Jaume
Jasmine Jaume
Intercom Director, Product MarketingNovember 10
I think the first step is to understand your buyers and market, so you can define who you're targeting and how you want to position your product. So as you say, competitive research, understanding the pain points of your buyers and customers, talking to your sales team to understand why you win/l......Read More
1461 Views
Jasmine Jaume
Jasmine Jaume
Intercom Director, Product MarketingNovember 10
In general, PMM roles at Intercom are more of the 'full stack' variety - i.e we cover the whole journey from feeding into the roadmap to launch, including competitive research, buyer/persona/market research, GTM strategy, positioning and messaging, enablement, launch planning etc. Our team sits ......Read More
1372 Views
Jasmine Jaume
Jasmine Jaume
Intercom Director, Product MarketingNovember 10
In the past we've used things like Google Sheets/docs, but for the past 18 months or so we've started using Coda and it's been a game changer. We do all our launch planning in Coda, which means there is one 'source of truth' where all stakeholders can see progress, timelines, who's responsible fo......Read More
1255 Views
Jasmine Jaume
Jasmine Jaume
Intercom Director, Product MarketingNovember 10
I believe that the ability to build relationships with stakeholders and influence others is key to being a successful PMM. As you've noted in your question, due to the nature of our role PMMs are often drivers of very cross-functional projects, which involves co-ordinating peers and potentially p......Read More
990 Views
Jasmine Jaume
Jasmine Jaume
Intercom Director, Product MarketingNovember 10
This is actually something we're working to improve at the moment, as the process at Intercom hasn't been that standardised in the past. Historically at Intercom, betas were driven by the product team and wholly focused on collecting product feedback (often via research interviews and feedback......Read More
952 Views
Jasmine Jaume
Jasmine Jaume
Intercom Director, Product MarketingOctober 26
My experience was actually the other way round - I went from a company where I was the first PMM and helped establish the PMM team, to a company where there was already an established PMM team (and PMM already had 'a seat at the table'). Some of the learnings from that experience: * It's much e......Read More
942 Views
Credentials & Highlights
Director, Product Marketing at Intercom
Top Product Marketing Mentor List
Lives In San Francisco, California
Knows About Developer Product Marketing, Category Creation, Partner Product Marketing, Product Ma......more