This is actually something we're working to improve at the moment, as the
process at Intercom hasn't been that standardised in the past.
Historically at Intercom, betas were driven by the product team and wholly
focused on collecting product feedback (often via research interviews and
In the past we've used things like Google Sheets/docs, but for the past 18
months or so we've started using Coda [https://coda.io/welcome] and it's been a
game changer. We do all our launch planning in Coda, which means there is one
'source of truth' where all stakeholders can see progress, timel...more