Jasmine Jaume

It depends a little on what the situation is with PMM in the company you join (i.e. size and maturity, what the team is currently doing, what your role is going to be, wh...

We've changed our structure several times over the years as the business has grown and priorities have shifted, but because PMM at Intercom works very closely with produc...

I don't have a set framework as such, but this is the approach I'd take: Meet with stakeholders across the business to understand what's working, where the gaps are that...

In general, PMM roles at Intercom are more of the 'full stack' variety - i.e we cover the whole journey from feeding into the roadmap to launch, including competitive res...

This is a big question! It would be impossible for me to detail all the ways we work with these teams, but at a high level: Sales & CSM: I'm bundling these two toget...

I think the first step is to understand your buyers and market, so you can define who you're targeting and how you want to position your product. So as you say, competiti...

I believe that the ability to build relationships with stakeholders and influence others is key to being a successful PMM. As you've noted in your question, due to the na...

We collect feedback in various ways. We obviously use Intercom ourselves, so we get user feedback through conversations, responses to our announcement messages and conver...

Many of us in PMM came from a different discipline, so know that it's very common and very doable! I myself came from an editorial background (I studied journalism and wo...

This is a classic challenge for PMM teams and the unhelpful answer is it will somewhat depend on how your company is set up. However, ultimately it comes down to demonstr...