Jasmine Jaume

Jasmine Jaume

Director, PMM - Support & Platform, Intercom

AMA's

Content

Jasmine Jaume
Director, PMM - Support & Platform
My experience was actually the other way round - I went from a company where I was the first PMM and helped establish the PMM team, to a company where there was already an established PMM team (and PMM already had 'a seat at the table'). Some of the learnings from that experience: * It's much e...more
Jasmine Jaume
Director, PMM - Support & Platform
This is a big question! It would be impossible for me to detail all the ways we work with these teams, but at a high level: * Sales & CSM: I'm bundling these two together, as the type of work we do with each is similar at a high level. We work closely with sales leaders and the sales enab...more
Jasmine Jaume
Director, PMM - Support & Platform
Many of us in PMM came from a different discipline, so know that it's very common and very doable! I myself came from an editorial background (I studied journalism and worked for an online magazine), then moved into an analytics/reporting role, then into community management, and then into PMM! ...more
Jasmine Jaume
Director, PMM - Support & Platform
* Being clear about what PMM's role and mission is, and ensuring other marketing leaders understand what your team does and doesn't do. Have open discussions about where there might be overlap between teams, and agree on how you'll handle it. * Building relationships with others across...more
Jasmine Jaume
Director, PMM - Support & Platform
I wrote about this in another answer, so I'll copy it below but also add this additional point - When thinking about team structure and new roles, we think about 3 things: 1. What does the business need? Are there areas we need to support better? New areas coming up we'll need to support? ...more
Jasmine Jaume
Director, PMM - Support & Platform
I'm biased of course, but I believe PMMs should be one of your first marketing hires. The insight PMMs can bring in terms of product-market fit, positioning and messaging are just as valuable, if not moreso, at a smaller org as in a big one. Having a PMM early on will help you set the foundations...more
Jasmine Jaume
Director, PMM - Support & Platform
It depends a little on what the situation is with PMM in the company you join (i.e. size and maturity, what the team is currently doing, what your role is going to be, whether you're an IC or a manager), but here's some things to think about: 30 days - this first month is all about getting the l...more
Jasmine Jaume
Director, PMM - Support & Platform
This is a classic challenge for PMM teams and the unhelpful answer is it will somewhat depend on how your company is set up. However, ultimately it comes down to demonstrating the value you can bring and building credibility with stakeholders so that PMM get a 'seat at the table'.  Some tips tha...more
Jasmine Jaume
Director, PMM - Support & Platform
I don't have a set framework as such, but this is the approach I'd take: * Meet with stakeholders across the business to understand what's working, where the gaps are that PMM might be able to fill, and ask what they think is the highest priority. Ask lots of questions to understand what ...more
Jasmine Jaume
Director, PMM - Support & Platform
I'll caveat my answer here by saying that I haven't worked in PMM in a really large (1000s of employees) company - my experience has been mainly within startups and mid-sized companies. When I joined Intercom, we were about 150 people and now we're nearly 800. Here's what I've seen change for PMM...more
Credentials & Highlights
Director, PMM - Support & Platform at Intercom
Top Product Marketing Mentor List
Lives In San Francisco, California
Knows About SMB Product Marketing, Developer Product Marketing, Technical Product Marketing, Ente...more
Work with Jasmine