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Jasmine Jaume

Jasmine Jaume

Director, Product Marketing, Intercom

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Jasmine Jaume
Jasmine Jaume
Intercom Director, Product MarketingOctober 27
It depends a little on what the situation is with PMM in the company you join (i.e. size and maturity, what the team is currently doing, what your role is going to be, whether you're an IC or a manager), but here's some things to think about: 30 days - this first month is all about getting the l......Read More
12835 Views
Jasmine Jaume
Jasmine Jaume
Intercom Director, Product MarketingOctober 27
We've changed our structure several times over the years as the business has grown and priorities have shifted, but because PMM at Intercom works very closely with product we have always largely mapped PMMs to specific solutions or product areas. Our current team structure roughly mirrors that o......Read More
12238 Views
Jasmine Jaume
Jasmine Jaume
Intercom Director, Product MarketingOctober 27
I don't have a set framework as such, but this is the approach I'd take: * Meet with stakeholders across the business to understand what's working, where the gaps are that PMM might be able to fill, and ask what they think is the highest priority. Ask lots of questions to understand what ......Read More
2468 Views
Jasmine Jaume
Jasmine Jaume
Intercom Director, Product MarketingNovember 11
In general, PMM roles at Intercom are more of the 'full stack' variety - i.e we cover the whole journey from feeding into the roadmap to launch, including competitive research, buyer/persona/market research, GTM strategy, positioning and messaging, enablement, launch planning etc. Our team sits ......Read More
2144 Views
Jasmine Jaume
Jasmine Jaume
Intercom Director, Product MarketingNovember 11
I think the first step is to understand your buyers and market, so you can define who you're targeting and how you want to position your product. So as you say, competitive research, understanding the pain points of your buyers and customers, talking to your sales team to understand why you win/l......Read More
1798 Views
Jasmine Jaume
Jasmine Jaume
Intercom Director, Product MarketingNovember 11
In general, PMM roles at Intercom are more of the 'full stack' variety - i.e we cover the whole journey from feeding into the roadmap to launch, including competitive research, buyer/persona/market research, GTM strategy, positioning and messaging, enablement, launch planning etc. Our team sits ......Read More
1478 Views
Jasmine Jaume
Jasmine Jaume
Intercom Director, Product MarketingOctober 27
This is a big question! It would be impossible for me to detail all the ways we work with these teams, but at a high level: * Sales & CSM: I'm bundling these two together, as the type of work we do with each is similar at a high level. We work closely with sales leaders and the sales enab......Read More
1478 Views
Jasmine Jaume
Jasmine Jaume
Intercom Director, Product MarketingNovember 11
In the past we've used things like Google Sheets/docs, but for the past 18 months or so we've started using Coda and it's been a game changer. We do all our launch planning in Coda, which means there is one 'source of truth' where all stakeholders can see progress, timelines, who's responsible fo......Read More
1352 Views
Jasmine Jaume
Jasmine Jaume
Intercom Director, Product MarketingNovember 11
I believe that the ability to build relationships with stakeholders and influence others is key to being a successful PMM. As you've noted in your question, due to the nature of our role PMMs are often drivers of very cross-functional projects, which involves co-ordinating peers and potentially p......Read More
1273 Views
Jasmine Jaume
Jasmine Jaume
Intercom Director, Product MarketingOctober 26
I'm biased of course, but I believe PMMs should be one of your first marketing hires. The insight PMMs can bring in terms of product-market fit, positioning and messaging are just as valuable, if not moreso, at a smaller org as in a big one. Having a PMM early on will help you set the foundations......Read More
1137 Views
Credentials & Highlights
Director, Product Marketing at Intercom
Top Product Marketing Mentor List
Lives In San Francisco, California
Knows About Developer Product Marketing, Category Creation, Partner Product Marketing, Product Ma......more