Vori Head of Product Marketing | Formerly Square, Intuit, Brex, Dandy, Klaviyo, PepsiCo, Heineken, Mondelez • 1y
When the product team stalls, I see it as my opportunity to step in and bring the customer’s voice front and center. I make it a habit to regularly interview our most valued customers and prospects to dig into their pain points, needs, and what they wish we’d solve for them. These conversations are incredibly insightful, but I also know that qualitative insights need to be backed by data. Beyond surveys, I analyze other sources like CX feedback, comments in the support center, input from account ...Read More