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How do you continue to innovate when your product team(s) have stalled and are no longer bringing new developments to the table?

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3 Answers
  1. Jesse Lopez
    Jesse Lopez

    Vori Head of Product Marketing | Formerly Square, Intuit, Brex, Dandy, Klaviyo, PepsiCo, Heineken, Mondelez • 1y

    When the product team stalls, I see it as my opportunity to step in and bring the customer’s voice front and center. I make it a habit to regularly interview our most valued customers and prospects to dig into their pain points, needs, and what they wish we’d solve for them. These conversations are incredibly insightful, but I also know that qualitative insights need to be backed by data. Beyond surveys, I analyze other sources like CX feedback, comments in the support center, input from account ...Read More

    2,194 Views
  2. Sonia Moaiery
    Sonia Moaiery

    Skilljar Director of Product Marketing | Formerly Intercom, Glassdoor, Prophet, Kraft • 1y

    I'd first seek to understand why there may be an innovation stall that you may not be aware of. Below is what I commonly see. If you know the 'why' it'll better help inform how you might proceed. Product leadership is changing - it may be happening in the background of someone on the way out, or someone new being brought in. Usually in these times, CEOs can be hesitant to invest heavily in new products and features (vs. just maintaining current) before a new leader joins. Product strategy / goal ...Read More

    2,490 Views
  3. Madeline Ng
    Madeline Ng

    Google Global Head of Growth Go-to-market, Google Maps Platform • 4y

    This is an interesting one where I'd want to understand more. Is the innovation slowdown temporary? What is the cause or strategy behind it? What are the expectations on your organization in light of this? In many ways I see this as an opportunity for your team to step up as experts in the market and audience. What are the problems that your customer is facing that hasn't been solved yet, but could be with creativity using what you already have in market? I'd suggest pairing closely with your pr ...Read More

    1,560 Views

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