What is your end to end process for sales engagement and activation? Does it vary based on where contact is on the sales funnel and whether they are a customer/existing lead or net new lead?
Zendesk Director of Product Marketing, Polomi Batra on Sales Enablement
May 30 @ 9:00AM PST
BetterUp Former Senior Vice President, Product Marketing, Sahil Sethi on Sales Enablement
March 26 @ 9:00AM PST
Meta Product Marketing Lead, Facebook for Business & Commerce, Alex Lobert on Sales Enablement
March 7 @ 10:00AM PST
Top Product Marketing Mentors
Sarah Din
Quickbase VP of Product Marketing
Jeffrey Vocell
Panorama Education Head of Product Marketing
Mary Sheehan
Adobe Head of Lightroom Product Marketing
Jenna Crane
Klaviyo Head of Product Marketing
Alex Lobert
Meta Product Marketing Lead, Facebook for Business & Commerce
Kevin Garcia
Anthropic Product Marketing Leader
Christine Sotelo-Dag
ThoughtSpot Senior Director of Product Marketing
Amanda Groves
Crossbeam Senior Director Product Marketing
Amanda Groves
Crossbeam Senior Director Product Marketing
Alissa Lydon
Dovetail Product Marketing Lead
Related Questions
How do you prioritize sales enablement needs across different product lines?When should a company start thinking about creating a separate sales enablement function?How do you prioritize sales enablement needs across different product lines?How do you incentivize your sales team to use product messaging in their interactions with clients?What are your biggest frustrations with creating insightful sales playbooks that get used? Where does PMM end and Sales Enablement begin? (especially in relation to launches)