Shopify Senior Product Marketing Lead • 1y
Great question! Our end-to-end process is definitely segmented based on both funnel stage and lead type. We have different journeys based on if they are a net-new customer (i.e. lead) or an existing customer (cross-sell). The key is making sure sales never has to guess what content to use when. We use different CRM integrations to tag opportunities so that the right assets get surfaced automatically. Here's how we approach it: Lead Qualification & Routing - We segment immediately: Net new vs ...Read More
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