What constitutes a competitor, and what is the goal you have in mind when you conduct competitor analysis?
What is your philosophy when it comes to competitors?
19 Answers
SpherePay VP of Marketing • 6y
The competitive set is defined by your audience, not you. And it changes all the time. At Square, we compete against anything that enables anyone to participate in our ec...
3502 Views
Upcoming Event
Mastering Market Research
Atlassian, Wiz, Splunk, Ting
Related Questions
What competitive positioning frameworks have worked best for you?What are your top 3 methods for conducting effective competitive research? Where do you typically uncover the most competitive insights? What frameworks do you use to get clarity on the competitive position? How do you recommend communicating and sharing the competitor analysis with the team/stakeholders?Competitive insights is often a back burner to launches and other PMM work. Are their tips in prioritizing and making research actionable? How much attention are you putting on direct competitors and how does the compete programs look like at Atlassian?