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What constitutes a competitor, and what is the goal you have in mind when you conduct competitor analysis?

What is your philosophy when it comes to competitors?
Market ResearchCompetitive Positioning
19 Answers
Vikas Bhagat
Vikas Bhagat•
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Lovable Head of Product Marketing • 4y
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"Competitor aware, customer obsessed" is something that I've internalized when thinking about competitors. Competitors are a good thing - it validates your space, your pr...
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