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What constitutes a competitor, and what is the goal you have in mind when you conduct competitor analysis?

What is your philosophy when it comes to competitors?
Market ResearchCompetitive Positioning
19 Answers
Adrienne Joselow
Adrienne Joselow•
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HubSpot Senior Director of Product Marketing • 3y
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This is a great question because: fortune favors the focused. In our world, there are thousands of SaaS offerings on the market. Many offer competitive products and capab...
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