how do you think about the relationship between product positioning and pricing?
3 Answers
Kong Senior Director of Pricing and Packaging • 5y
They are absolutely linked, and I'd argue that positioning drives both pricing and packaging What features are needed by which buyer personas? What do you call them? How ...
1712 Views
AssemblyAI CMO • 3y
This is a GREAT question and one that I don’t think a lot of PMMs are asking. My take: Your overall product positioning is about so much more than your specific features ...
951 Views
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ActiveCampaign VP Product Marketing | Formerly Pendo, Demandbase, Conga, SAP • 3y
You may not think that product positioning and pricing are necessarily related. However, something you should definitely consider as you look at pricing a product is how ...
361 Views
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