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2 Answers
Ivan Dwyer
Ivan Dwyer
Okta Product MarketingFebruary 18
Great question that's very top of mind! The broader GTM organization will own the growth targets, while the broader Product organization will own the adoption targets. I believe where tech PMM can make the most impact on both sides of the house is with velocity targets. On the GTM side, that's......Read More
James Fang
James Fang
mParticle Vice President of Product MarketingDecember 7
This should be aligned with the key responsibilities of the role (see previous answer), but here are some sample KPIs: * Improvement in head-to-head win rate against a key competitor: typically for opportunities that progress to late-stage * Enablement / compentency metric: e.g. Send a surv......Read More