What KPIs would you look at to evaluate the success of a technical PMM program?
2 Answers
Material Security Senior Director of Product Marketing • 5y
Great question that's very top of mind! The broader GTM organization will own the growth targets, while the broader Product organization will own the adoption targets. I...
1935 Views
Klaviyo Director of Product Marketing | Formerly LaunchDarkly, mParticle, Okta • 3y
This should be aligned with the key responsibilities of the role (see previous answer), but here are some sample KPIs: Improvement in head-to-head win rate against a key...
855 Views
Upcoming Event
Mastering Market Research
Splunk