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What KPIs would you look at to evaluate the success of a technical PMM program?

Ivan Dwyer
Material Security Senior Director of Product Marketing5y
Great question that's very top of mind! The broader GTM organization will own the growth targets, while the broader Product organization will own the adoption targets. I...
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James Fang
Klaviyo Director of Product Marketing | Formerly LaunchDarkly, mParticle, Okta3y
This should be aligned with the key responsibilities of the role (see previous answer), but here are some sample KPIs: Improvement in head-to-head win rate against a key...
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