James Fang

When I was at Okta, I was part of an extremely effective PMM team. It was structured: Core / Product-line PMMs Technical product marketers Solutions PMMs (own "GTM plays...

Technical Product Marketers have a variety of career paths. Should they choose to stay in the PMM org, some more organizations offer management roles for Technical Produc...

For companies targeting developers, it's a good habit to build up a culture of developer empathy. Practical exmaples include: Provide them 101 sessions, enough for them ...

Techncial Product Marketers have a higher degree of industry knowledge and technical expertise. In a team, they are specialized in the areas of: Competitive intelligence...

The answer is you need both, but targeted to the right audience: business value for the economic buyer and technical value for the user / implementer. In some cases, the ...

This should be aligned with the key responsibilities of the role (see previous answer), but here are some sample KPIs: Improvement in head-to-head win rate against a key...

Great PMM teams have balance, across the dimensions of positioning & messaging, communication, industry depth, and technical expertise. It's rare to find the "unicorn...

The most important thing here is to ensure there is consistency and alignment across the entire company on the GTM motion, and the metrics that matter. While a large numb...

If technical buyers are critical to the sale, then you have to address their needs. Host accurate technical content. If you're choosing to reserve your primary real esta...