What medium (slides, software, etc.) should be used to share product roadmap with customers without competitors getting access and without the risk of resources being shared that are out dated?

Trying to find a solution for our revenue team to share exciting product updates, while ensuring competitors don't get access to details and ideally not needing to make constant updates.

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Go-To-Market Strategy Release Marketing Launch Channels Launch Strategy Sales Content Sales Adoption

Sarah Din

Former SVP of Product Marketing at Quickbase • 1y

Here are a few approaches Public roadmap - high-level themes and directions (competitors will see this anyway) Customer-only portal - authenticated access with more detail for paying customers Executive briefings - detailed timelines and specs for key accounts only Or use tools built for this: Customer portal platforms - Aha!, ProductPlan, or even custom-built sections in your existing customer portal Dynamic content tools - personalized presentations that auto-update based on customer tier/rela ...Read More

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