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Which KPIs do you track considering a product launch?

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4 Answers
Transformative Product Launches Launch Channels Launch Metrics
  1. Sherry Wu
    Sherry Wu

    Gong Senior Director, Product Marketing | Formerly MaintainX, Samsara, Comfy, Cisco • 3y

    There are two categories of KPIs - business KPIs and launch performance KPIs. For both types, the KPIs you choose to track depend on the goals of your product launch.  Let's say you're introducing a new revenue-generating product. The main business goals of the launch might be to create brand awareness for your company and create $XX pipeline for your new product, and close $XX ARR within two quarters (depends on your sales cycle).  Increasing brand awareness Business KPIs: Ask your comms team ( ...Read More

    19,162 Views
  2. Amanda Groves
    Amanda Groves

    Zywave VP of Product Marketing | Formerly Crossbeam, 6sense, JazzHR, Imagine Learning, Appsembler • 4y

    I track product usage out of the gate and usually shoot for 30% attach rate (adoption) within the target audience I'm serving. 

    From there I look to our company North Stars: win rate, deal velocity, pipe gen, expansion rev to inform PMM peformance. 

    But product activation and engagement/reactivation is super critical to initial launch measurement and performance.

    1,507 Views
  3. Ashley Faus
    Ashley Faus

    Atlassian Head of Lifecycle Marketing, Portfolio • 3y

    I'm approaching this question with a Software-as-a-Service lens, so this depends a lot on the type of product, launch stage (ie: alpha, beta, or Generally Available), and the level of the launch (ie: full product launch vs. feature launch or momentum "launch). In general, we want to see an uptick in entrances to the product tour and evaluations and/or free sign-ups and an indication of time-to-value within the first few weeks (ie: creating a project, attaching a repository, inviting teammates). ...Read More

    2,062 Views
  4. Sean Lauer
    Sean Lauer

    AUGMENTT VP of Marketing | Formerly Instruqt, Mural, Twitter, Anheuser-Busch InBev • 2y

    It's important to track KPIs after launching a product to gain valuable insights into its initial performance and market reception. Here are some key takeaways to keep in mind: Product adoption rate: This metric measures how quickly and extensively your target audience is adopting the new product. It can offer insights into whether the product is a good fit for the market. Churn rate: A lower churn rate post-launch is a good indication that customers are satisfied with the product and see its va ...Read More

    494 Views

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