What are the most successful enablement practices you have conducted in your experience to help assist with small, medium, or large product launches?

Small: tight, thoughtful FAQs. Keep it simple. Prep a concise one-pager that delivers the facts and moves on.Large: think about enablement as a mini bootcamp program rather than a one-and done. Work with managers in advance to get their input on what their teams might need. Do in-person trainings with role playing exercises that help confirm learning. Create a temporary slack channel for launch questions (also helpful for reporting bugs :wink: ). Make sure they know how this compares to the comp ...Read More

Enablement is one of the most critical and often most difficult parts of the launch. The key to remember is that, usually, the product launch is just part of the overall sales process, and you need to treat your enablement as such. Very rarely will a customer-facing team drop everything for a new product line, you need to fit it into their existing flow. Here are some practices I use: Timing is everything: This sounds stupid but it’s so key. If you’re trying to train a team during the last week ...Read More

A few things we've evolved over the years as we've trained sales teams for launches. Rather than leaning on broad sales trainings that include the entire sales org, we've tried smaller trainings for specific regions or teams that are tailored specifically to what is most important to them.  We've also evolved from trainings that take place a week before launch to several touchpoints leading up to a launch - ranging from trainings, to office hours, demo sessions, and on demand trainings - so sale ...Read More

General best Practices surrounding enablement of any product launch, irrespective of Small, Medium, Large. The large launches get all of these and hte most attention. Small launches may only get some digital self-learning content, or slideware updates. But the best practices generally remain consistent First - make the launch enablement less about the product, but more about how it impacts them. Do they have another SKU to sell and meet their quota. ? Is this launch improving your competitive di ...Read More

In my experience, successful enablement practices for assisting with product launches – whether they are for small, medium, or large products – revolve around a well-coordinated blend of preparation, communication, education, and support. Here are some key practices that have proven effective: Early Cross-Functional Collaboration: Engage all relevant departments (product, marketing, sales, customer support, etc.) early in the planning process. This ensures everyone is aligned on messaging, featu ...Read More

This is not a great answer but the best approach for enablement is overcommunicating. Taking every opportunity to pitch the launch: why it will make sales more money, why it will help CS save customers, etc.  Not just at meetings but on Slack every week too. Share updates, share customer feedback, share new content you've developed for the launch. Basically don't keep that stuff behind close doors leading up to the launch.  For training a sales/cs team I recommend doing that with a video you rec ...Read More