What are the most successful enablement practices you have conducted in your experience to help assist with small, medium, or large product launches?
Gorgias Chief Marketing Officer • 6y
Small: tight, thoughtful FAQs. Keep it simple. Prep a concise one-pager that delivers the facts and moves on.Large: think about enablement as a mini bootcamp program rat...
3186 Views
AssemblyAI CMO • 4y
Enablement is one of the most critical and often most difficult parts of the launch. The key to remember is that, usually, the product launch is just part of the overall ...
1734 Views
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Close Head of Product Marketing • 4y
A few things we've evolved over the years as we've trained sales teams for launches. Rather than leaning on broad sales trainings that include the entire sales org, we've...
835 Views
Freshworks Vice President - Global Product Marketing | Formerly Klaviyo, Qualtrics, Microsoft, MckInsey • 2y
General best Practices surrounding enablement of any product launch, irrespective of Small, Medium, Large. The large launches get all of these and hte most attention. Sma...
735 Views
Enable VP of Product Marketing | Formerly Crossbeam, 6sense, JazzHR, Imagine Learning, Appsembler • 2y
In my experience, successful enablement practices for assisting with product launches – whether they are for small, medium, or large products – revolve around a well-coor...
542 Views
Marketing Strategy Consultant • 5y
This is not a great answer but the best approach for enablement is overcommunicating. Taking every opportunity to pitch the launch: why it will make sales more money, why...
1154 Views
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