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What mistakes, failures, or challenges in your career ended up teaching you the most?

Maureen Sitterson
Etsy Senior Director, Product MarketingJanuary 21

  1. Challenge: When I was working at American Express, I was focused on leading organic growth after we ended our partnership with Costco. This was a very challenging time for the company and we had to determine the metrics we cared about with regards to organic growth and the best way to drive them through the levers we had available. It was one of the periods of my career when I grew the most because we were truly building structure from nothing, and that was rewarding and motivating. After we set clear and specific goals and strategies to achieve them, I was responsible for reporting on our progress. I learned a ton about storytelling through data during this period which propelled me through my next few roles.

  2. POV on Mistakes: Anytime I've made a mistake at work, I've seen it as a positive, because it is so much more memorable than when things go well. Making a mistake enables me to learn how to avoid doing the same thing in the future and the painful memory of doing something wrong is the most powerful teacher.

Developing Your Product Marketing Career
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