What are some innovative launch activities you've done that were successful (or not so successful)?
Airbnb Head of Global Product Marketing • 8y
SUCCESSFUL: - At Bluestacks in 2011, we were gearing up to launch software that let you run any Android app on a Windows PC. I had letterpressed wedding invitations mad...
10007 Views
Gorgias Chief Marketing Officer • 6y
In a previous role, it had been awhile since the team I was working with had shipped anything. We were heading into the holidays and I was starting to worry about demonst...
1390 Views
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Pinterest Director of Product Marketing | Formerly Meta (Facebook), Spotify, Google, Monzo • 5y
Success = Changed the behavior of the customer to embrace the transformative shift. For every successful launch, we were able to change the behavior of the customer, and...
1119 Views
Adobe VP, Product Marketing & GM, Next Gen Creators | Formerly Uber, Fivestars, Electronic Arts • 5y
One of my favorite activations that we did was super early on Uber Eats was we produced a bunch of fortune cookies with fun fortunes and promo codes in them. Then we dist...
629 Views
UiPath Sr. Director of Product Marketing | Formerly Salesforce, Tableau, Microsoft • May 22
John, Emily, Susan, and Mike have captured the spirit well. The wedding invitations and 12-day release cadence are exactly the kind of moves that stand out in consumer an...
227 Views