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How do you use User Experience research to align product marketing and design teams around the same end user needs?

How do you use User Experience research to align product marketing and design teams around the same end user needs?

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2 Answers
Market Research
  1. John Hurley
    John Hurley

    Notion Head of Product Marketing • 5y

    What I love about product design teams is how differently they think and create. They tend to be really amazing at information design. PMM can create strong foundations – let's say user personas – and UX researchers and designers might totally reimagine how to display personas relative to their own projects. That can open up a new world of thinking for PMM – and more practically become an asset used by PMM for a variety of work (onboarding new hires, design new creative takes on messaging, chann ...Read More

    1,943 Views
  2. Jon Rooney
    Jon Rooney

    Box Vice President Product Marketing | Formerly Splunk, New Relic, Microsoft, Unity, Oracle • 3y

    User Experience research is an important double-click into overall market opportunity analysis, going deeper into a detailed examination of how a given persona/role completes certain tasks or solves certain issues around use cases that have been identified as being most important. Basically, once you've identified (or at least hypothesized) "we want to help a certain group of people do certain things faster/easier/cheaper/better," UX research uncovers and lays out exactly how those folks do thin ...Read More

    563 Views

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