How do you collect, analyze and share your customer feedback?
I feel like my customer feedback is scattered throughout surveys, Google docs, Google sheets, Salesforce, and Slack...
It's pretty tough to get an over-arching view of my customer feedback on an on-going basis. Do you use any tools or have advice on how to collect, analyze and share your customer feedback?
1 Answer
Alissa Lydon
Dovetail Head of Product Marketing • May 9
As someone immersed in this problem space for the past six months, the struggle of collecting and synthesizing large and disparate data sets is very real, but there are some promising developments. When trained correctly, generative AI can help uncover key themes in different data types. From summarizing calls and documents to pulling out emergent themes in larger data sets, some exciting new technologies can help make sense of various data sets quicker than any human can.
Full disclosure - Dovetail is laser-focused on solving this problem for organizations of all sizes. If you want to learn how our solution helps you collect, analyze, and share customer insights at scale, check out our website.
424 Views
Top Product Marketing Mentors
Christy Roach
AssemblyAI VP of Marketing
Claudia Michon
Automation Anywhere Senior Vice President, Product & Solutions Marketing
Mary Sheehan
Adobe Head of Lightroom Product Marketing
Jenna Crane
Klaviyo Head of Product Marketing
Kevin Garcia
Anthropic Product Marketing Leader
Christine Sotelo-Dag
ThoughtSpot Senior Director of Product Marketing
Amanda Groves
Enable VP of Product Marketing
Amanda Groves
Enable VP of Product Marketing
Alissa Lydon
Dovetail Head of Product Marketing
Pulkit Agrawal
Chameleon Co-founder & CEO
Related Questions
How do you develop a voice of customer (VOC) program when there is only an ad-hoc feedback process in place? Can you share your approach in demand generation strategy for acquiring new solution partners for the company?How do you approach creating personas at Eventbrite? Do you have personas that the business-at-large uses versus personas just for launches? How often do you create/refresh the two?How do you measure the effectiveness of your personas?What ways do you use your Voice of Customer insights / data internally?How do you decide which market research questions will move the needle most for your company?