What separates a great from a good product marketer at the IC level?
1 Answer
Dropbox VP, Head of Product Marketing • November 2
The best IC PMMs I've seen do two things amazingly well:
1. They are masters of positioning - keeping it concise, relevant and void of fluff. They get to the heart of why it matters for that audience.
2. They cross the finish line - reliably delivering their projects on-time and with high-quality. They are self-starters who manage their time and build trust by doing what they say they're going to do.
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I have six years' experience in marketing and four as a PMM.
I am currently looking for my next challenge as a PMM and I keep failing the interview. As a result, I wonder how and what I should do in order to prove my value and pass my assignments. What does your product marketing team org structure look like? How do you coordinate and work cross functionally with the product team to create commonly shared KPIs?For individuals who have an account management background looking to pivot into product marketing, do you have tips on how one should navigate technical questions during the interview knowing that one has not had hands-on experience in their current / past roles?As a senior PMM with 8 - 10 years of experience under my belt, how do I position myself for a Director/Head of Product Marketing role without direct report experience? Besides people management skills, what other skills can a candidate highlight to stand out from the candidate pool? If you’re looking to break into product marketing, is it helpful to have an advanced degree like a Masters Degree in Marketing or an MBA?