What separates a great from a good product marketer at the IC level?
1 Answer
Christiana Rattazzi
Okta VP, Industries & Platform Product Marketing • November 2
The best IC PMMs I've seen do two things amazingly well:
1. They are masters of positioning - keeping it concise, relevant and void of fluff. They get to the heart of why it matters for that audience.
2. They cross the finish line - reliably delivering their projects on-time and with high-quality. They are self-starters who manage their time and build trust by doing what they say they're going to do.
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