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What separates a great from a good product marketer at the IC level?

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Christiana Rattazzi
Christiana Rattazzi
Okta VP, Industries & Platform Product MarketingNovember 3

The best IC PMMs I've seen do two things amazingly well: 

1. They are masters of positioning - keeping it concise, relevant and void of fluff. They get to the heart of why it matters for that audience. 

2. They cross the finish line - reliably delivering their projects on-time and with high-quality. They are self-starters who manage their time and build trust by doing what they say they're going to do. 

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