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What does the first day as a product marketing manager look like?

what should i do and what should be expected

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3 Answers
Product Marketing Career Path
  1. Polomi Batra
    Polomi Batra

    Zendesk Director of Product Marketing • 1y

    In the initial weeks as a Product Marketing Manager, your focus should be on deeply immersing yourself in the product and GTM strategy to learn, absorb and build a strong foundational understanding of what you are tasked to market. This can involve key activities like: Engage with the product: Gaining a comprehensive understanding of the product you'll be marketing is crucial. This can be achieved by exploring an internal demo environment, setting up a trial account, collaborating with a technic ...Read More

    4,362 Views
  2. Jeff Rezabek
    Jeff Rezabek

    Workyard Director of Product Marketing • 2y

    On the first day as a product marketing manager, you'll likely spend a lot of time doing the typical HR onboarding paperwork and meeting your main team. But, spend some time proactively setting up calendar invites for leaders in other departments to start understanding their roles and how you can help them. Doing this will help you establish the cross-functional relationships that are so vital in product marketing. Next, be a sponge. Start reading all about your company, your market, and your co ...Read More

    263 Views
  3. Samridhi Anand
    Samridhi Anand

    NetraScale Product Marketing & Strategy | Formerly BeeHyv Software, Debtstream, Willaim O'Neil Inc • Jun 24

    Honestly being as 2x founding PMM , my first day as a PMM is never about jumping straight into messaging or launch plans. It's about listening and building context. I usually focus on three things: Meet key stakeholders — Product, Sales, Customer Success, and Marketing to understand their priorities and pain points. Start learning the customer — Read call notes, watch demo recordings, and if possible, shadow a few sales calls. The fastest way to understand a business is to hear customers describ ...Read More

    169 Views

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