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What does the first day as a product marketing manager look like?

what should i do and what should be expected

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2 Answers
  1. Polomi Batra
    Polomi Batra

    Zendesk Director of Product Marketing • 1y

    In the initial weeks as a Product Marketing Manager, your focus should be on deeply immersing yourself in the product and GTM strategy to learn, absorb and build a strong foundational understanding of what you are tasked to market. This can involve key activities like: Engage with the product: Gaining a comprehensive understanding of the product you'll be marketing is crucial. This can be achieved by exploring an internal demo environment, setting up a trial account, collaborating with a technic ...Read More

    4,287 Views
  2. Jeff Rezabek
    Jeff Rezabek

    Workyard Director of Product Marketing • 2y

    On the first day as a product marketing manager, you'll likely spend a lot of time doing the typical HR onboarding paperwork and meeting your main team. But, spend some time proactively setting up calendar invites for leaders in other departments to start understanding their roles and how you can help them. Doing this will help you establish the cross-functional relationships that are so vital in product marketing. Next, be a sponge. Start reading all about your company, your market, and your co ...Read More

    262 Views

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