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What teams do you collaborate to get the KPIs? How do you motivate them to work with you?

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2 Answers
  1. Candice Sparks
    Candice Sparks

    Attentive Senior Director of Product Marketing • 1y

    There's a few different teams that PMM needs to partner closely work to ensure alignment and visibility into your key metrics. BI or Strategy & Ops team - they often hold the keys to a lot of important data that will help power your insights and strategies. Revenue Operations - to understand sales metrics like conversions, deal velocity, upsell and cross-sells Marketing - in particular your demand marketing team to understand marketing conversions, awareness, website metrics, etc. Product - ...Read More

    487 Views
  2. Jeffrey Vocell
    Jeffrey Vocell

    BFC Software Head of Product Marketing | Formerly Narvar, Iterable, HubSpot, IBM • 1y

    Product marketing can collaborate with almost any teams to drive KPIs, so it's important to prioritize based on overall company goals and objectives first and foremost. That said, the teams you should definitely be aligned to are: Revenue (Sales/CS/AM), Marketing, and Product. Let's break each down a bit further: Revenue & Marketing KPI Alignment: Depending on your organization and structure, you may work directly with Revenue leadership and/or RevOps to understand their KPIs. This can inclu ...Read More

    588 Views

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