How do you define what the difference is between positioning and messaging? And when have you used either?
4 Answers
OpenTable Director of Product Marketing • 4y
Positioning is the strategy behind the marketing of your product. It incapsulates what the product is, who it's for and what value it adds, and is backed by research and ...
1441 Views
Sanity.io VP of Product Marketing | Formerly Calendly, InVision, Clearbit, Amazon (consultant) • 2y
One thing I've seen work is positioning "positioning" as business strategy or a business plan versus marketing "words" we want people to think about and use.Positioning i...
606 Views
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The New York Times Vice President, Head of Product Marketing • 2y
Positioning and messaging are different, but tightly intertwined. There hasn’t been a time where I’ve done one without the other. Positioning statements are an internal f...
675 Views
ESO Director of Product Marketing & Demand Generation | Formerly Fortive • 4y
This is a super common question with a fairly universal answer. The common theme: Positioning is an internal strategy asset, and Messaging shares that perspective in a wa...
415 Views
Related Questions
How do you differentiate positioning from messaging? Which is important? How do you test each?How do you explain the difference between positioning and messaging to internal stakeholders?Fundamental question:
How is positioning different from messaging? I have attended so many PMM talks and the lines seem to blur between the two. Would love to understand how they are different/the nuances. Thanks!What is the difference between messaging and positioning?What is messaging?Can you explain the difference yet relatedness between messaging and positioning to me like I’m a 5yr old?