How do you manage messaging across various platforms and audiences so that all points of communication are consistent?
4 Answers
Box Vice President Product Marketing | Formerly Splunk, New Relic, Microsoft, Unity, Oracle • 6y
Consistency is super critical and the modern agile/”move fast and break stuff” ethos does nothing but make that effort feel Sisyphean at times. If you’re in tech (particu...
1150 Views
This really depends on the size of your org. For a fairly small start-up, this might be an easier process since you likely have very few marketing channels you focus on. ...
1801 Views
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Panorama Education Head of Product Marketing | Formerly Narvar, Iterable, HubSpot, IBM • 6y
This starts far before the content is shared across various platforms or to different audiences. To begin, if the product you are selling has multiple decision-makers or ...
948 Views
Spotify Head of Product Marketing at Spotify for Artists • 2y
I recommend creating a messaging document which can serve as a source of truth for internal teams. That document can include things like your positioning, key messages / ...
1583 Views
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When do you decide messaging is ready to ship?How do you suggest managing feedback from a large pool of "stakeholders" when it comes to finalizing messaging you've put together.How do you ensure that product marketers you manage are creating great messaging, and hitting the right milestones?What tools do you use to help you manage your messaging and then disseminate it to the rest of the organization?What is your overall process when developing a messaging platform from scratch?How do you balance strategic (annual) messaging/campaign theme with the need to be responsive to the market?