What did you wish you knew at the very beginning of your product marketing career as a Product Marketing Manager?
Amperity SVP, Head of Marketing • 6y
I wish I understood how product marketing ideally works. Based on my experience, here's how product marketing teams should work together: A Product marketing lead identi...
9750 Views
Samsara Former Sr. Director | Head Of Product & Partner Marketing • 6y
Salespeople are NOT your customers, they are team members: This will change how you look at your marketing strategy and deliverables. It is fair to say that the content p...
7850 Views
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Verkada Vice President Product Marketing • 5y
Nothing (literally nothing) is more valuable than sitting in on as many prospect / customer calls as possible. It’s the only way you’ll truly understand your buyer and wh...
1504 Views
Forethought Senior Director, Head of Marketing • 4y
Everything! But really...I was pretty clueless. I wish I knew how product marketing works with sales, customer success, product, and core marketing to be successful. I wi...
509 Views
Carta Vice President Product Marketing • 3mo
I probably didn't realize how many different flavors of product marketing there are out there in the world, it turns out PMM means different things to different employers...
755 Views
Telescope Partners Head of Marketing | Formerly Nexmo, Dialpad, Aspire, Brandfolder • 7y
Some random thoughts in no particular order: The importance of prioritization and how to say no: you will be under constant barrage for requests from all angles: the ce...
1639 Views
SolarWinds Director of Product Marketing | Formerly Veracode, Atlassian, Amplitude • 7y
I was lucky at the beginning of my PMM career, because I got into a pretty solid group that understood exactly what PMM did and didn't do. But I think my advice to peopl...
1430 Views
Cisco Director of Product Management, Speech and Video AI • 8y
This is an interesting question. It really depends on the size of the company where you join. I switched to product marketing after almost 9 yrs in engineering including ...
1062 Views
Lemon.io Head of Growth Product Marketing | Formerly LottieFiles, WeLoveNoCode (made $3.6M ARR), Abstract, Flawless App (sold) • 3y
Love this question! It's always better to learn from someone else mistakes :)Always run user research. Back in 2015, we released our first product which dramatically fail...
364 Views
HiredScore Head of Product Marketing • 3y
I wish I knew to say no to protect my yes. To always push boundaries. To go beyond the surface level. People are going to have a lot of requests for you but its your job ...
307 Views
Change.org Director of Product Management • 4y
Two things I wish I knew: The importance of building trust and establishing good relationships My unique capabilities/value as a PMM and how to communicate that to my pa...
492 Views
Related Questions
What's the best piece of career advice you've received?What are some things you wish you knew in your first few years of Product Marketing, that you have learnt since?If you have the opportunity to step back and evaluate where/how to grow as a product marketer (after 2 years self taught in the field), what would you advise to focus on?What has been your career journey in product marketing?What would be the one thing that makes you hire a junior pmm? What's the thing that makes you go yes!What's the most important piece of advice you'd have for an undergrad student who wants to land an entry-level PMM job, despite the fact that a bulk of PMM jobs require an MBA?