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What did you wish you knew at the very beginning of your product marketing career as a Product Marketing Manager?
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Related Ask Me Anything Sessions
Head of Product Marketing at LottieFiles | Formerly WeLoveNoCode (made $3.6M ARR), Abstract, Flawless App (sold) • August 3
Principal Product Marketing Manager at Refactored Marketing, LLC | Formerly Veracode, Atlassian, Amplitude • February 19
What's a good strategy to always be talking to customers? It seems so hard to get account teams attention, then get a customers interest, then actually get a call scheduled to for persona, messaging, content, or user research.
What are common expectations of the type of feedback that alpha/beta users should provide to Product Marketing Managers and Product Managers? What are some perks or incentives that you offer for alpha/beta users?
For a new product launch that is under development, when is the right time to start planning and meeting with the different channels?
How do you deliver sales feedback to the product team to inform the current roadmap and make changes?