In what ways can product marketing share the roadmap externally?
4 Answers
Nextdoor Ex-Head of Product Marketing • 4y
Sharing the product roadmap externally is a great way to share the company's vision, investment in innovation, and upcoming features to get prospects and customers excite...
2292 Views
Mastercard Director of Product Marketing | Formerly Miro, Dropbox, Demandbase, Autodesk, Oracle, • 3y
Sharing roadmap is essential for any tech company, and I'm a firm believer of sharing more information with customers brings more trust, and better relationships. Current...
447 Views
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Meta Product Marketing, Reality Labs | Formerly Sprinklr, YuMe • 2y
There are a couple of different ways to share a roadmap externally. Over the course of my career at various different companies. I've done this a few different ways:Publi...
506 Views
HiredScore Head of Product Marketing • 3y
Managing expectations is the toughest challenge of sharing a roadmap. Following a Now, Next, Later model is a great way to share a roadmap while not committing to explici...
264 Views
Related Questions
In what ways can Product Marketing share the roadmap externally? How can you involve your product marketing team in roadmap discussions early on without being seen as intrusive or kingdom-building?Will this session ("Influencing the Product Roadmap") apply to "products" that are not revenue-generating, i.e. a public education campaign to raise awareness? As a product marketer, when and how do you communicate your product roadmap to both active and prospective customers?What does the handover process look like between PM/PMM for your product roadmap? What role does product roadmap and marketing strategy have on guiding that a product / company rebranding process?