In what ways can product marketing share the roadmap externally?

Sharing the product roadmap externally is a great way to share the company's vision, investment in innovation, and upcoming features to get prospects and customers excited about the potential. It can be a strong selling tool to get prospects on board and a resource to get current customers to invest more. What's important is that the roadmap isn't standing on it own, but partnered with an overall vision to show how product efforts later up to a great vision. This is where Product Marketing can p ...Read More

Sharing roadmap is essential for any tech company, and I'm a firm believer of sharing more information with customers brings more trust, and better relationships. Currently at Miro, we share our roadmap in a monthly webinar that we give to our existing customers. This is a closed webinar and invitation only so we are more free to discuss what's coming without worrying about affecting revrec. We also have a more polished customer facing roadmap, with things on it that we are more certain are comi ...Read More

There are a couple of different ways to share a roadmap externally. Over the course of my career at various different companies. I've done this a few different ways: Publish on website: For companies that release quickly having an external roadmap on their website is a great way to show how customers can expect the product to evolve month over month and where you're putting immediate investments. This is typically more something an early stage start-up would do to help validate their value prop ...Read More

Managing expectations is the toughest challenge of sharing a roadmap. Following a Now, Next, Later model is a great way to share a roadmap while not committing to explicit features if you're not ready to.  NOW should cover the most immediate roadmap deliverables. You can be a bit more liberal with who you share this with. Clients and prospects should be privvy to this information and it should include the most granular area of focus and detail specific deliverables with reliable dates.  NEXT sho ...Read More