Where do you see the future of Growth & Product Marketing heading? What skills will a future Growth & Product Marketer need, that he/she doesn't have today?
4 Answers
SmithRx VP of Marketing | Formerly HubSpot, LinkedIn, Salesforce • 4y
It's an interesting time to be in product marketing because I think there will be significant shifts in the next few years in how we think about go-to-market. There's a f...
13383 Views
Wiz Senior Director Product Marketing • 1y
As we have more data available to us about the customer journey, we have a lot more opportunity to partner with growth marketing and growth product management to drive ta...
3670 Views
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SolarWinds Director of Product Marketing | Formerly Veracode, Atlassian, Amplitude • 7y
More towards being data driven and on the strategic side. I love Product Marketing because it is a very "scientific" craft, you don't really have to guess at anything. ...
1188 Views
Freshworks Head of AI Product Marketing | Formerly VMware. Automation Anywhere • 11mo
The rise of AI is leading to evolving buyer behavior and new channels. There is a shift in the expectations of PMM vs Growth marketers. PMMs are expected to be fluent in ...
273 Views
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