Where do you see the future of Growth & Product Marketing heading? What skills will a future Growth & Product Marketer need, that he/she doesn't have today?
4 Answers
SmithRx VP of Marketing | Formerly HubSpot, LinkedIn, Salesforce • 4y
It's an interesting time to be in product marketing because I think there will be significant shifts in the next few years in how we think about go-to-market. There's a f...
13382 Views
Wiz Senior Director Product Marketing • 1y
As we have more data available to us about the customer journey, we have a lot more opportunity to partner with growth marketing and growth product management to drive ta...
3869 Views
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SolarWinds Director of Product Marketing | Formerly Veracode, Atlassian, Amplitude • 7y
More towards being data driven and on the strategic side. I love Product Marketing because it is a very "scientific" craft, you don't really have to guess at anything. ...
1190 Views
Freshworks Head of AI Product Marketing | Formerly VMware. Automation Anywhere • 1y
The rise of AI is leading to evolving buyer behavior and new channels. There is a shift in the expectations of PMM vs Growth marketers. PMMs are expected to be fluent in ...
274 Views
Related Questions
How can you take your experience in growth marketing to transition to product marketing?Should a product marketing team have a growth product marketer? If so, when, and what should we think about their focus and scope of work?What are the top skills to develop that aren’t core Product Marketing skills?If you're in a job that doesn’t offer much growth, how can product marketers build their experience and skills? And what can you do when it's hard to find other opportunities because of this?As a product marketer in 2024, what is the ideal career growth one can expect in terms of responsibilities and salary package?How do you see the PMM market changing given some of the changes in the market?