Shopify Director of Product Marketing • 3y
Some of the things I think about for boosting product adoption include: In-product notifications and promotions, starting first with onboarding and milestone-related campaigns Product and feature Cross-Sell and Upsell Co-marketing and partnership opportunities Email drip campaigns, including those that celebrate customer milestones Push notifications Organic social media outreach, namely featuring customer stories to ground in social proof Influencer marketing promotions with expiration dates Ru ...Read More
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