Diageo Head of Tequila Portfolio • 3y
Creating a category could be one of the most complicated process for any organization. It is very important that you make sure your company has the resources necessary for this. Here are 3 questions I would ask my business before thinking on expanding to new categories: Will my core business be protected?: The biggest mistake you could make is to unprioritized the part of your business that brings the most value to the company. Unless you can be certain your main revenue stream is safe, I wouldn ...Read More
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