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Sahil Sethi
Senior Vice President, Product Marketing at BetterUp | Formerly Klaviyo, Qualtrics, Microsoft, MckInseyOctober 5
For Shopify/Shopify Plus type scenarios (also seen in Klaviyo/Klaviyo One, or Dropbox/Dropbox Enterprise), you end up creating two sub-brands. These names aren’t just different product plans - they ar
This sounds like a classic case of product family positioning, where you would define a common positioning for what makes Shopify unique across both products. And then absolutely, you would do separat