How do you separate out your competitive positioning for two different plans of your product, while keeping a unified view, if the plans serve different customer segments?

For example - Shopify Plus and Shopify (core)

2 answers

All related (20)

Sahil Sethi

Senior Vice President, Product Marketing at BetterUp | Formerly Klaviyo, Qualtrics, Microsoft, MckInsey • October 5

For Shopify/Shopify Plus type scenarios (also seen in Klaviyo/Klaviyo One, or Dropbox/Dropbox Enterprise), you end up creating two sub-brands. These names aren’t just different product plans - they ar

3 Saves

Linda Sonne-Harrison

President at Giant Stride Marketing Group • September 19

This sounds like a classic case of product family positioning, where you would define a common positioning for what makes Shopify unique across both products. And then absolutely, you would do separat

4 Saves

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