How do you approach messaging for developer audiences vs non-developer b2b audiences?
4 Answers
Twilio Senior Director, Product Marketing • 3y
No one likes being marketed at, but, when done well, we typically don't mind being marketed to. Generally speaking, we've found there's far more nuance to this dichotomy ...
2150 Views
Sanity.io VP of Product Marketing | Formerly Calendly, InVision, Clearbit, Amazon (consultant) • 3y
One of my first jobs in tech marketing was promoting Amazon's software development kits (SDK) to developers. What I learned from everyone at Amazon is the power of using ...
480 Views
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Giant Stride Marketing Group President • 3y
I have done many messaging projects for both developer and non-developer audiences. The process is the same regardless of audience: understand the personas and their need...
282 Views
Visual Layer S.Director of Product Marketing | Formerly Lytx, Cisco, Snyk, Lightrun, Comeet,Coro • 3y
The best way to approach product marketing is to become intimately familiar with your personas. Having said that - remember also that developers are human beings. As such...
292 Views
Related Questions
How do you approach messaging for a technical audience vs for a non-technical audience?How do you decide between the core vs. the non core offerings when doing messaging?What is your advice on creating messaging for multiple audiences for an enterprise B2B product with end-users that are different from the buyer committee? How would you decide what marketing materials to go with each message in a product launch? What are some specific ways you test messaging in your target market and outside of your customer base? Thank you!How do you make copy engaging when marketing to a technical audience?Has B2B and B2C messaging becoming more similar as time has gone by?