When do you "earn the right" to create your own category?
One of the main benefits of category creation preventing commoditization. However, if you really don't have much to differentiate yourself (i.e. - ARE commoditized), it seems that creating your own category kind of seems morally dubious. At what point can you say "ok, I can call this something else and be cool with it, because it's true."
2 Answers
WalkMe Director, Solutions Marketing & Competitive Intelligence • 8y
As usual, a five-star response from Anthony. I tend to be very direct, so my answer is simply: If you don't feel you have the right to create a category by virtue of you...
398 Views
AudiencePlus CEO • 8y
I definitely don’t think you need to earn the right – or at least, no one gave us the right to do so with Customer Success. At the end of the day, category creation has ...
1855 Views
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