How product marketing can initiate pricing and packaging conversations cross-functionally? Who all should be involved in a council to discuss and sign off?

Product marketing by definition sits at the intersection of product management, sales, and customers. So we’re naturally in the best position to drive a lot of conversati...

There are several different triggers that could spark this converstion - the launch of a new product/feature that is monetizable, competitive movement in the market, the ...

As product marketers, our expertise goes beyond just understanding the product and its features; it extends to understanding the market, customers, and their perception o...

In my experience, a pricing committee is the most important team you can have for pricing and packaging. Maybe if your company is super small, you can get away without on...

A pricing committee is a really important vehicle for the cross-functional collaboration that's needed to set good pricing strategy. However, they often wind up being unp...