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Which growth channels have worked surprisingly well for Airtable?

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  1. Kevin Wu
    Kevin Wu

    Airtable Former Sr Director Product Marketing | Formerly Salesforce, AppDynamics, WeWork, Airtable • 4y

    Airtable grows quickly within the enterprise via word of mouth and through natural viral growth. When a team builds a solution on top of Airtable, other teams learn about it and realize they can solve their problems too. If you're asking about standard marketing channels we've seen success in the community, via paid ads (FB + LinkedIn), and of course SEO/SEM.

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