How do you define your different launch tiers? What did that process look like?
SurveyMonkey Senior Director, Head of Corporate Marketing | Formerly SurveyMonkey, Nielsen • 3y
We JUST revamped our GTM framework & process at SurveyMonkey and you're in luck - I drove this process at the company & am coming off the project pretty fresh.Ult...
4494 Views
Origin VP of Marketing | Formerly Uber • 3y
When building a tiered product it's important to define the goals of the entire package and each tier. Once you set goals, you'll want to segment your target audience by ...
17880 Views
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BrainKraft Founder • 2y
Tier 1 has the most impact on the business. Tier 2 is gaining competitive advantage. Tier 3 is gaining competitive parity. And Tier 4 is simply bug fixes and minor improv...
391 Views
Product Marketing Consultant | Formerly Salesforce • 4y
Tiering and t-shirt sizing a launch should be based on "how impactful is this to my customer and the company?" If it's a brand new product suite, a new offering in the ma...
37339 Views
Related Questions
Do you tier your launch stages based in cost?How do you think about the scope or deliverables for various launches?How do you tier launches not just for products, but features, modules, enhancements? How do you manage launches for "me too" features that are table stakes in your competitive set? Do you take a different approach for these vs features that are truly differentiated?How do you think of product launches for Software? Are new features considered product launches? How do you thinking of the various tiers of Product launches associated with Software (i.e. product, feature, function. update, bug patch)How do you differentiate between different size launches? Who determines the size?