Who owns pricing - product management or product marketing? If product management, then what is product marketing's role?

There is no one-size-fits-all response to this answer. At Snow Software, where I lead Product Marketing and Operations, pricing falls under me. Prior to my arrival, prici...

Oh man, the pricing question! This is probably one of the biggest sources of confusion between PMs and PMMs. I've literally seen spreadsheet battles over who gets final s...

At one point pricing and packaging sat in the PMM team at Intercom but as pricing and packaging became more complex for us with many, many plans, we actually now have a d...

I've always felt like this question felt a bit like, "who owns features, engineering or product?" Both teams are responsible for different points in the lifecycle. In m...

I’ve generally seen product marketing own pricing in an organization. They partner with research or even an outside firm to understand the competitive landscape, run surv...