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What would you say is the most important objective of the Product Marketing team? The #1 objective that if achieved would impact your business the most?

Product Marketing is usually pulled in 17 directions at any given time so saying "no" is more important than saying "yes". What is the singular highest point of contribution?
Victoria Chernova
OpenAI Product Marketing3y
This really depends on your business model, the org structure, and company norms, but I can share the mission we developed for the PMM team here at Gong. PMM deeply und...
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1032 Views
Becky Trevino
Flexera Chief Product Officer | Formerly Rackspace, Dell5y
The most important business objective for Product Marketing is to help the business achieve its sales targets – for some businesses this will be measured in MRR or ACV. H...
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1503 Views
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Lauren Craigie
Inngest Head of Marketing4y
Customer segmentation—who cares the MOST, why are they using us, what are their alternatives, why would they stay, why would they leave. Both qualitative (interviews), an...
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495 Views