As a product marketer, how do you know if you're a better fit to be a product manager?

I’ll outline where I see PM and PMM overlap and diverge, and what signals to look out for to assess the better fit for you. I had a chance to test out a PM role in the pa...

It comes down to which aspects of the role excite you the most. Depending on the company you are working at, Product Marketing and Product Management can have a lot of ov...

I recently had a member of my team leave Product Marketing to become a Product Manager. We spent a few months talking through and planning this transition. During this pr...

Starting in CPG brand management I had the good fortune to wear both of these hats (and many more!) early in my career. This ignited a love for both disciplines and start...

This question hits home for me. In a previous role, I explored the opportunity to move to the PM org, so I did a bunch of research. First, at a high level, I love the bo...

Here's the real talk: You're probably better suited for PM if you find yourself more energized by solving hard problems instead of inspiring users with great storytelling...

A few questions to ask yourself: Do you want to be the mini-CEO of the product? Do you have enough experience to appreciate how engineering operates to build a product? ...

Interests: What kind of questions do you want to answer? This is just my personal take, and probably oversimplified, but if you're driven by optimization questions like "...

Would you rather answer the question "how" or "why"? In my opinion, product managers are more apt to answer the "how" and product marketers are more apt to answer the que...

Short answer. When you are more deep than broad. When you like things more than people. Long answer. There are no rules to this. Skills evolve and change over time. Y...

For me, the question of whether a PMM might be a better fit as a PM comes down to which problems energise you and which teams you enjoy working with day-to-day.As a produ...