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How have you made the business case to get more finance resources to help support the revenue engine?

Ignacio Castroverde
Cisco Senior Director, Global Virtual Sales Strategy and OperationsOctober 17

How I build a case for more finance resources to support our revenue engine

- Connect the Dots: Showed how increasing finance support would lead to more revenue. With more finance folks, we would be able to turn our sales data around quicker and find trends sooner so that we could make faster adjustments.

- Show Examples: I gave specific instances where we were hamstrung or lost deals due to capital constraints, There is no better way than real-world impacts to illustrate the necessity.

- Relative to Big Picture Goals: I connected the context of my ask with goals that are relevant. So, when we want to drive growth aggressively then it is natural that should also invest in the teams which can analyze and direct this growth.

ROI Top of Mind: I explained that this is how ROI would be worth the cost Instead, we might find that it produces cost or revenue initiatives in excess of their salary and therefore another finance team member worth investing in.

- Collaborate: I began by working with the very same finance team, to get an understanding of their pain points and desires. His partnership helped in building a stronger case to present it before the leadership.

- Simplicity: I tried not to confuse them about anything using jargon or too much technical information. Keeping the pitch simple mattered because it made value evident to all.

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