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What advice would you give to someone tasked with establishing revenue operations function in an existing business structure?

I’m the first revenue operations hire in my company.

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5 Answers
  1. Michael Hargis
    Michael Hargis

    Tealium SVP, Revenue Operations • 3y

    My first piece of advice would be to learn. Learn as much as you can about the total addressable market, the product market fit and the buyer's journey for the product or service that your new company is selling. Spend time in the field with sales and SDRs. Read online reviews about your company. Take a sales leader out for dinner/drinks and ask them how they get deals done at your company. Take the AE onboarding courses for new sellers joining your company. Read old board decks and study the me ...Read More

    4,970 Views
  2. Saad Farooq
    Saad Farooq

    DigitalOcean Director of Revenue Operations / Customer Care • 3y

    Start with identifying what parts of the organization your RevOps team will be supporting. Then find the resources in each of these teams you will be supporting to either become your stakeholders and partners or if you do have the option to hire, bring them into your org. When you hire internally from the teams that you want to Support, these people can help you realize problems that your team needs to solve before someone else has to ask for them. 

    1,299 Views
  3. Kenny Hsu
    Kenny Hsu

    AuditBoard SVP, Growth and Revenue Operations • 1y

    Ask people what the pains are, and solve them the next day. In this type of environment, other functions will not know what RevOps is supposed to do (we've survived this long without one). This is a great opportunity for you to define what you want the function to be - and solving GTM problems and making lives for GTM colleagues easier is always a good place to start.

    1,117 Views
  4. Josh Chang
    Josh Chang

    HubSpot Director, GTM Strategy & Revenue Operations • 2y

    Think about revenue operations as the glue that holds and connects the different parts of the business and aligns them all to the same strategic objectives. You might already have sales, services, and marketing teams, and maybe even operations people embedded within each, but it's likely that the connection points and collaboration between all these different functions is lacking. Sales might be so focused on closing deals and not providing feedback to Marketing on what types of demand are the m ...Read More

    1,149 Views
  5. Ignacio Castroverde
    Ignacio Castroverde

    Cisco Senior Director, Global SMB & Mid-Market Sales Acceleration and Program Office • 2y

    Establishing a Revenue Operations function in an existing business structure, especially as the first hire in this area, is a significant undertaking, as it would involve not just setting up processes and systems, but also fostering a culture of collaboration and strategic thinking. On the other hand, as the first RevOps hire, you have the unique opportunity to shape the function from the ground up, so my first advice is to approach this role with a strategic and growth mindset, focusing on coll ...Read More

    694 Views

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