Ironclad Senior Global Director, Revenue Enablement • 4mo
Great question...and one that actually matters in a revenue org. The short answer is that company values only show up in sales when they are operationalized into the go to market motion...not when they live on slides. Here’s a simple, practical way I’ve seen this work well in a global enablement organization 1. Translate each value into a seller behavior Start with one line per value: Value → observable behavior in a deal Example: Customer-first → discovery prioritizes business outcomes before p ...Read More
492
Views
