Sharebird

How do you measure the effectiveness of your discovery tactics?

Answer
2 Answers
  1. George Cerny
    George Cerny

    Collectly VP of Sales • 6mo

    There's 2 key metrics to track around discovery:1. Disco to demo conversion rate - how many discovery calls convert to demos. The rule of thumb is you want to be between 50-70%. Every business is different, but typically if you're converting less than 50% you should take a hard look at your ICP and if you're targeting the right people/accounts. If you're converting higher than 75%, you should dig into if you're doing enough discovery and inspecting if there's a precipitous drop-off later in the ...Read More

    723 Views
  2. Jessica Holmes
    Jessica Holmes

    Adobe Director, Adobe Sales Academy • 6mo

    Measure success by impact, not activity. It’s not about how many questions you asked or how quickly you complete the process —it’s about whether those questions moved the conversation forward and created clarity. Here are practical ways to gauge effectiveness: Customer feedback: During your discussion, does your customer say things like “You really understand us” or “This is exactly what we've been struggling with". That’s a strong signal. Conversion points: Did your insights lead to a customize ...Read More

    459 Views

Related Ask Me Anything Sessions

Top Sales Mentors