Voyado Country Manager DACH • 8mo
In SMB sales, success metrics should balance volume, retention, and customer value — with a focus on shorten the deal cycle and allow more transactional sales. I will focus on new sales without acknowledging that retention is crucial. 1. Revenue & Growth Metrics Monthly Recurring Revenue (MRR) / Annual Recurring Revenue (ARR): Core indicators of predictable income. Average Deal Size: Helps assess whether you’re moving upmarket or closing smaller, high-volume deals. 2. Conversion & Effici ...Read More
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