Sharebird
Sign Up / Sign In

How do you align sales enablement efforts with the overall goals and objectives of the sales organization?

Answer
3 Answers
Sales Enablement
  1. Charles Gryor Derupe
    Charles Gryor Derupe

    accessiBe Director of Enablement • 3y

    Big question, but I'm happy to share some small factors that can really help to align and at least surface areas that enablement professionals can miss: 1. Know when and by whom business reviews are created. Even if it's async, understanding the target numbers, target audiences, and key strategies can help you understand where there are areas of opportunity. If you don't have this (common for early business organizations), gather feedback, create a base document of your strategic focus areas, an ...Read More

    2,287 Views
  2. Grant Glaser
    Grant Glaser

    Salesforce Director, Sales Leader Excellence Coach • 3y

    One word: outcomes.

    Sales enablement should (and needs to be) tightly aligned to business objectives & desired outcomes of the business/sales organization. When you tie learning programs to tangible outcomes & KPIs, you get more accurate success measures. This translates to happy learners and happy business units: win-win.

    1,945 Views
  3. Jessica Holmes
    Jessica Holmes

    Adobe Director, Adobe Sales Academy • 1y

    Leverage Simon Sinek's "Golden Circle" to understand the WHY, then align your enablement to the HOW and the WHAT. To ensure your efforts are aligned to the overall goals and objectives, start with some informational interviews with sales leaders gain more insight on they WHY behind the goals. Why = Understand the sales organization’s strategic objectives. Have a clear understanding as to why we are working toward these goals. How = Collaborate with sales leadership to define clear goals for enab ...Read More

    519 Views

Related Ask Me Anything Sessions

George Cerny

Collectly VP of Sales, George Cerny on Sales Enablement

June 25 @ 9:00AM PT

View Answers
Jessica Holmes

Adobe Director, Adobe Sales Academy, Jessica Holmes on Sales Enablement

July 2 @ 10:00AM PT

View Answers
Andrew Zinger

Fastly Senior Director, Global Sales Enablement, Andrew Zinger on Sales Enablement

March 13 @ 10:00AM PT

View Answers
See All Upcoming AMA's

Top Sales Mentors