Profile
Aaron Brennan

Aaron Brennan

Product Marketing Leader, Shopify

Content

Aaron Brennan
Aaron Brennan
Shopify Product Marketing LeaderApril 7
First off, Hey everyone! Nice to be doing this AMA with everyon and we will kick it off here with How do you influence the Product Roadmap and a PMM. So this is a great question and I build and strategically place my teams with the Product Management teams in order to make sure that we have this ...Read More
1170 Views
Aaron Brennan
Aaron Brennan
Shopify Product Marketing LeaderApril 7
So I have done a lot of work with Profit Well, they have some great frameworks and suggestions for building Pricing and packaging. The ideal scenario for me is to find out what I am building towards, what is our goal. Is it a land grab, are we just trying to get as many people as possible or are ...Read More
1045 Views
Aaron Brennan
Aaron Brennan
Shopify Product Marketing LeaderApril 7
This is a fun question! Creating new functions that could have a massive impact but you are unsure of is fun and also can be scary. So the goal here is to look for as much data as possible to evaluate the risk! I always start with what are we trying to build and who are we trying to build this fo...Read More
1036 Views
Aaron Brennan
Aaron Brennan
Shopify Product Marketing LeaderApril 7
So I am actually not sure this should be split, the best companies I have ever worked at Product Management and Product Marketing shared these numbers and it was our goal as a team to impact these. Now not every company looks at it this way, some just want to know the impact YOU as a single perso...Read More
847 Views
Aaron Brennan
Aaron Brennan
Shopify Product Marketing LeaderApril 7
This is my number one problem that I run into with Product Teams when entering new companies or teams. Product Marketing is part of the Product Team, I had a great Product Manager that used to tell me that I was a capital "P" not a capital "M" meaning Product always comes first. So I have impacte...Read More
845 Views
Aaron Brennan
Aaron Brennan
Shopify Product Marketing LeaderApril 7
This is hard, Product Marketers should have even more of a hand in a Product Led Organization. Your team should be the market expert on who this is being built for and why and how do we position what we are building to impact the customers coming in. With that being said, sometimes Product Market...Read More
777 Views
Aaron Brennan
Aaron Brennan
Shopify Product Marketing LeaderApril 7
Our team always looks at negative feedback and incorporates it in product roadmap decisions... BUT there is one rule that myself and my teams always use in these feedback sessions. 1 is not a constant, meaning that if it is just one negative feedback we don't use it, as this doesn't mean scale, t...Read More
728 Views
Aaron Brennan
Aaron Brennan
Shopify Product Marketing LeaderApril 7
Oh this is fun! Adding new features and or functions to grow into a new market or persona is a great way to grow. The sales team on the other hand may not get excited for it, this is new things to learn, new messaging, new persona when they might have gotten used to the last one. I position this ...Read More
498 Views
Aaron Brennan
Aaron Brennan
Shopify Product Marketing Leader
Product Marketing Life | Aaron Brennan, airSlate
Product Marketing Life | Aaron Brennan, airSlate
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Aaron Brennan, the Director of Product Marketing over at airSlate, joined us on the show to get up, close and personal with active users. From what they are, how to measure them, and what tactics to employ to keep users active, we chat about it all - and more. --- "What I've found over my career ...more
Credentials & Highlights
Product Marketing Leader at Shopify
Product Marketing AMA Contributor
Lives In Newark, New Jersey
Knows About B2B Product Marketing KPI's, Establishing Product Marketing, Developer Product Market...more
Work At Shopify
Product Marketing Lead
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