How do you influence product roadmap as a product marketer.
This is an interview question we get all the time
4 Answers
Celigo Vice President Product Marketing | Formerly HackerOne, Cohere, Box, Google, Adobe • 6y
Captain obvious here but customers and data. Framing stories and pain points mapped to personas helps, partnering with your Product team so you're locked in the customer ...
2124 Views
The New York Times Vice President, Head of Product Marketing • 4y
The first step here is often the most easily overlooked: understand the product team’s goals, so you can figure out how to position and prioritize your projects in a mutu...
2048 Views
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Box Head of Product Marketing, AI & Platform | Formerly Google Gemini • 3y
Its about doing the work. I view influencing the roadmap as a byproduct of a great process rather than a task itself. So as you build up your understanding of the product...
954 Views
First off, Hey everyone! Nice to be doing this AMA with everyon and we will kick it off here with How do you influence the Product Roadmap and a PMM. So this is a great q...
1340 Views
Related Questions
Will this session ("Influencing the Product Roadmap") apply to "products" that are not revenue-generating, i.e. a public education campaign to raise awareness? What are the main channels product marketing can use to influence roadmap?What are some effective strategies to inevitably influence the product roadmap rather than simply bringing that roadmap to market?Whats an example of a time you successfully influenced the roadmap w/ a net new product idea? What worked well? What recommendations do you have for influencing the roadmap early?How do you influence product roadmap when big picture product vision hasn't been established and there are continuous changes?