How do you make decisions about the order in which different tactics go live on each channel within the larger campaign strategy?
3 Answers
Atlan VP, Growth • 3y
Your buyer's journey as well as your demand funnel, play a key role in this decision. First set of channels & tactics: A rule of thumb that has worked for me when la...
4046 Views
Gong Performance Marketing Lead | Formerly Genesys, Instapage, Red Hat • 3y
It is important to recognize that the B2B buying cycle is not linear. Various buyers can be in different stages of the buying cycle and the best way to address this is to...
1906 Views
Counterpart Marketing Lead | Formerly Issuu, OpenText, Webroot • 3y
This question is very similar to a prior response I provided for the question: What factors affect the timing between different tactics going live? From my perspective, ...
289 Views
Related Questions
What amount of channels and tactics provide the best “bang” for the campaign budget’s buck? What are the differences between the sequence in which tactics go live and the sequence in which they end?What factors affect the timing between different tactics going live?What variables affect your strategic choice of channels, when designing an integrated campaign?