How do you manage internal pushback against data from your market research efforts? Ie other groups that want data to prove a point (product manager or engineer), but then don't trust the data you bring back?

Question

Alex Chahin · Accepted Answer

We've all been there. First, you think through a problem and what you need to research. You dig in with your Insights team partner on the objectives and questionnaire. Yo...

Agustina Sacerdote · Answer

Involve these functions in the actual development and execution of the research. the worst you can do is give the impression that research is a "black box" out of which s...

Chad Kimner · Answer

The first step is to anticipate this ahead of time by developing a stakeholder analysis as part of your research brief. Identifying potential detractors who may be intent...

Vanessa Thompson · Answer

You may be looking at a broader trust issue and its likely that the research and the data you are bringing back is likely only a symptom of this. One of the key soft skil...

How do you manage internal pushback against data from your market research efforts? Ie other groups that want data to prove a point (product manager or engineer), but then don't trust the data you bring back?

Upcoming Event

Related Questions