Profile
Alexa Scordato

Alexa Scordato

PMO, TikTok
About
Currently: Marketer in Residence at Glitch + advising startups and coaching marketers. Previously: VP Marketing at Andela and Stack Overflow

Content

Alexa Scordato
Alexa Scordato
TikTok PMOAugust 13
The first 2 PMM's are going to wear many hats and serve many masters. There's unfortunately no way around that given the breadth of the function. The biggest tension is striking the balance between supporting product, supporting sales, and establishing an operational cadence for go-to-market (GTM...Read More
1775 Views
Alexa Scordato
Alexa Scordato
TikTok PMOAugust 13
Starting with those three functional responsibilities - insights, launch/go-to-market, and sales enablement makes a ton of sense for a team of that size. Depending on the current and future product set, I've also seen teams re-org to match customer segment (SMB, enterprise, etc.) or paired with a...Read More
1772 Views
Alexa Scordato
Alexa Scordato
TikTok PMOAugust 13
Where to start? Every company has different policies for promotion criteria, but ultimately it needs to take into account 2 things: merit and business need. Business need has to come first. It means that there's a larger scope of a role that needs to be done - more responsibility and complexity w...Read More
1592 Views
Alexa Scordato
Alexa Scordato
TikTok PMOAugust 13
If product marketing is embedded within product, what that usually tells me is that marketing is a secondary function to product. If you're operating within a product-led organization, the cadence of the business will be determined by product leadership and the roadmap they set. That said, market...Read More
1511 Views
Alexa Scordato
Alexa Scordato
TikTok PMOAugust 13
It's a good practice for anyone at a company, regardless of function, to ask themselves how their role impacts the bottom line. I think of revenue as a shared goal that helps frame goals and initiativese, but when it comes to the actual work product, I usually lean on other KPI's that are more im...Read More
1487 Views
Alexa Scordato
Alexa Scordato
TikTok PMOAugust 13
1. Is the business taking a product to market, trying to achieve product market fit, or accelerate demand? I recognize that some teams might say, "All 3!" but if you had to pick one, what's most important?  2. Based on the answer above, product marketing can flex towards supporting product vs....Read More
1430 Views
Alexa Scordato
Alexa Scordato
TikTok PMOAugust 13
This is related to the question above with regards to marketing's ability to influence the roadmap. There's no right or wrong way to do this. It's a matter of the role a CEO wants marketing to play within the organization. When a product is nascent or acting as a challenger within the market, I f...Read More
1369 Views
Alexa Scordato
Alexa Scordato
TikTok PMOAugust 13
My first piece of advice: Talk to your direct manager about this and make it known that a) you're interested in becoming a manager b) you'd appreciate any professional development they can provide in this area. The reason I call this out to start is because it's not always clear or obvious to man...Read More
1191 Views
Credentials & Highlights
PMO at TikTok
Product Marketing AMA Contributor
Lives In Brooklyn, New York
Knows About Solutions and Platform Product Marketing, Establishing Product Marketing, Product Mar...more