What's the best outcome you've gotten through buyer or customer research? Was it really worth all the effort / money?

Absolutely worth the effort! A great example of where extensive qual and focus group research really was worth it was when we launched Uber Pro. In initial product strate...

Yes!! Product Marketing isn't doing it's job properly without it. Also, it's a lot of effort, but doesn't always have to be a lot of money. It doesn't cost anything bu...