Matterport VP Marketing • 4y
Absolutely worth the effort! A great example of where extensive qual and focus group research really was worth it was when we launched Uber Pro. In initial product strategy discussions, the internal team was exclusively looking at financial upside or discounts as rewards. But what we learned through qualitative research was (a) that they really wanted to feel appreciated for all their hard work and (b) their primary motivation for the hard work was providing for their families. After unlocking ...Read More
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